Central Carolina Community College is offering its 1st Social Media Management Certificate Program though its Continuing Education department.
Martin Brossman & Associates, (for this program, Martin Brossman and Anora McGaha), is offering a very comprehensive social media management training program, at bargain basement rates, through within the Professional Development offerings. For under $277, you will get 14 classes, 3 hours each, taking you from start to advanced social media concepts and practice from January through April, on Monday nights 6 – 9 pm.
Meet the developers and trainers of this Social Media Management Training program:
Key questions you may have are answered below.
Co-trainers and co-authors of the book Social Media for Business – Available on Amazon
Anora McGaha has been managing social media and Internet marketing for local micro and small businesses in the Triangle area of North Carolina (Raleigh-Durham-Chapel Hill) since 2008. And Martin Brossman has been using social media and training people on social media for business success since 2006. He has taught throughout the state of North Carolina, and is know for his dynamic teaching style.
Together, Anora McGaha and Martin Brossman have developed this 4 part Social Media Management training program. They also have an online program on the advanced aspects of being a Social Media Manager.
The first 10 people to register before December 19 who email us, will get a paperback copy of our book.
To Register call CCCC Con. Ed: (919) 545-8044
Register Early
The first 10 participants who 1) Register by Wednesday December 19, and 2) email the instructors at info@martinbrossmanandassociates.com will be sent a paperback copy of Social Media for Business, by Martin Brossman and Anora McGaha, a 255 page book.
You will be invited to the Google+ community for the course with pre-class resources to get you started on the right track.
Who should take this class?
- Students who want to be more competitive in the job market.
- Marketing students who want to get practical know-how on how to manage a social media plan for a customer.
- Marketing professionals who haven’t yet crossed over, or who want to get a refresher.
- Micro business owners and solo-professionals who need to get better at marketing online.
- Creative professionals – artists, musicians, writers, potters…
- Anyone who really wants to learn who to grow a micro or small business online
- How to set up and manage ongoing content creation and interaction online
- How to integrate your online marketing with your traditional marketing
- How to manage your time
- How to develop a work-flow
- How to find and generate relevant and interesting content
- How to handle digital photographs and basic enhancements
- How to add text to images and when to use them
- What each different social media platform is good for
- How to decide what to put your attention to
- How to measure your results
- How to monitor your online reputation
- How to use a smart phone to keep up with your online content
- What mistakes not to make
- Basic strategies to prevent common mistakes
- How to define, plan, develop and run a social media program (content) for a business
- You will need easy access to a computer and the Internet for your weekly assignments (5 hours minimum a week)
- You’ll want to know how to open a browser (Internet Explorer, Chrome, Firefox, etc.) and search Google
- Ideally you’re comfortable with email and have at least one social media account, like Facebook
- You’re motivated to learn. We have a lot to pass on to you to ensure that you can use this information to significantly benefit your livelihood.
- You’re willing to do a project based on creating and managing online content, and present your project to the class in April.
- You understand English well-enough to follow the class lectures and discussion on Internet and Business related concepts
Martin and Anora talk more about the specifics of the Certificate program:
Tell us more about the Social Media Management Training Program
Simply put, Anora and Martin will distill everything they’ve learned over a combined 10 years of experience so you get.
- Part 1 is 3 classes that fall under Beginning Social Media for Business which includes core marketing concepts for business.
- Part 2 is 3 classes under Intermediate Social Media for Business.
- Part 3 is 3 classes under Advanced Social Media for Business.
- Part 4 is 5 classes under Being a Social Media Manager.
Why did you put beginning and advanced classes all in one course?
We decided to include the full program from the beginning, because that was the only way we could assure the students that they would be prepared for the Advanced Social Media and the Being a Social Media Manager part. It all builds on what comes before. When you’re developing a strategy and then a plan for a business, you need to know all kinds of things, including, what user names to use for social media accounts, and what the repercussions are of different choices.
What if I’m not a beginner? What if I have been using Social Media for business for a while already?
- Some of what you hear will be repetition and it will reinforce what you already now
- Some will be new, because there is just so much to know, and so many changes
- You will be able to help others in the class of may not be as comfortable with the material
- You will be able to design a project that advances your knowledge and reflects your experience
- You may be able to contribute your insight and experience, helping all of us
- You can use the class time to write down questions you have on other topics, or brainstorm about future social media activities
Central Carolina Community College is offering 2 different Social Media Certificate Programs
- The Social Media Management Certificate Program taught by Anora McGaha and Martin Brossman in 14 classroom sessions in the spring semester through Continuing Education at the Pittsboro campus.
- The Social Media Marketing Certificate Program, an online program with five courses over two semesters (spring and fall) as a Curriculum based offering.
- First, certification is different than a certificate program. Certification is managed by and recognized by a professional body or association, like Project Management Certification. Social media does not have a professional body managing the profession. These are not “certification” programs.
- Certificates are given for completion in a course of study, as documentation of study.
- How much weight do certificates hold? Really, the weight comes from the confidence, knowledge and experience you bring to the table. It’s what you have embodied that will determine the value of your studies.
The first 10 people to register before December 19 who email us, will get a paperback copy of our book.
To Register call CCCC Con. Ed: (919) 545-8044
- Martin Brossman has a mission to help North Carolina’s economy from the ground up, from you and me, by helping us gain the skills to be more successful in all aspects of our lives, including work.
- Anora McGaha has a mission to help the people she works with to be more productive and efficient. Communications is her specialty, especially writing.
- There has been a huge shift in our world between the development of the Internet, and the proliferation of mobile phones. We now have a “2nd Life” through the Internet, and all aspects of life are getting represented online. It’s a new language, includes many new subcultures, and has greatly altered the way businesses communicate – towards more disclosure, more interaction, more feedback. It’s critical that everyone get on board, just as critical as it’s been to make sure everyone learns how to read and do math.
Is your class hands-on?
- The Social Media Management training program at Central Carolina Community College’s Continuing Education will be hands-on in the sense that you will have to practice and develop a social media strategy, plan and program for homework. But we will not have you doing the online work in class. There is a lot we need to convey in this training program, and we felt the most effective way was to have lecture and dialogue in class, and have you do the hands on part on your own.
- We are hoping that we as instructors will have good Internet connection during class so we can demonstrate things live for you. We are asking that students not access the Internet during class in order to ensure that everyone stays on the same page.
- It’s really about what works for each individual person.
- For some of us, if the teachers are dynamic and passionate, there’s nothing like a live class.
- For others, if they don’t have their fingers on a keyboard and eyes in front of a monitor, trying everything out, they get bored.
- And for yet others, they prefer being in the quiet of their own home setting, watching a live webinar with a headset on, for the best audio setting and excellent visuals on the computer monitor in front.
- Yet others will prefer not having anything live. They can forward or replay the videos if there are videos, and otherwise, just read everything they need to know.
- We’re very excited about holding in-person classes because we’re passionate about this subject, and passionate about empowering students in the area of their own interests, to be able to follow their dreams and goals. We like to make sure we answer questions, keep it relevant to all our students, and provide a life-changing positive experience.
